BRICKTON \\ GET IN THE LOOP
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This institute is specialized in educating the professionals in the construction world. From architects to carpenters. From administration to contractors. They needed a name, a baseline and a brand positioning. The why, how, what and for whom - we clarified it all for and with them.
Name: BRICKTON The name not only refers to building blocks you can create houses, castles and skyscrapers with. But it also seems to be a place you can go to, like Brickton Airport. :) Baseline: Get in the loop. At Brickton you become a looper: you learn, you earn, you return. Returning means at Brickton: what you've learned you give back, or rather - you give forward to the ones that come after you. This loop of knowledge creates a beautiful environment of loopers who alternately learn and teach. Trainees become trainers, trainers start learning new stuff and become trainees a agin. The loop of knowledge. Get in! |
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NOTORIOUS HEARTS \\ BEAT THE TRUTH
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There is only one way to beat the truth: With. Your. Heart. Notorious Hearts is founded by Steve Shiva Corbett. As a transformational coach and ruthless provocateur he guides his clients to live their truth, and their truth only. As he says:
"Be notorious for being honest. You need to be courageous and brave. And trust me, you will become notorious. Not only for your openness and honesty, but also for your happiness, contentment and confidence." Let's create strong and inspiring communications. Starting with a radiant brand. Website, business cards, T-shirts, social media: all included. www.notorioushearts.com |
Service provided
• Brand Baseline: Notorious Hearts beat the truth • Brand Positioning & Marketing • Brand Style • Copywriting & design website • Social Media Kit • Ongoing Brand Coaching |
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CHAUD DEVANT \\ SERVE THE KITCHEN
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Chaud Devant designs and produces clothes for the professional kitchen. With style. From fashionable chef's jackets, to cool jeans, to smart aprons and hats - just everything. Even very awesome shoes, developed together with tire and gastronomy specialist Michelin.
Time to create sharp and strong communications. To involve the group of people they serve with their clothes: kitchen and service. |
Services provided
• Brand Baseline: Serve the kitchen • Brand Positioning • Briefing new Brand Style • Copywriting In close collaboration with Marije Koets, Freelancers United |
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TIDEMAN BOATS \\ BUILT TO LAST
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Indestructible workboats. Black boats made from HDPE - the super strong AND recyclable plastic we know from wheelie bins. That's what Bruno Tideman produces. For this new business Bruno needed a company name, a brand baseline, a brand style and brand positioning. All ready for the international market.
At your service! About the name: Tideman Boats What other name could this company get, then Bruno's own family name: Tideman. Man of tides. Plus: his ancestor Bruno Joannes Tideman (1834 - 1883) was also a famous man in the boat building business. About the baseline: Built to last If boat building is in the family for so long already, than this talent is an on going presence. As are the boats, made from this indestructible HDPE, they are built to last. |
Services provided
• Brand Name: Tideman Boats • Brand Baseline: Built to last • Brand positioning • Brand Style & logo |
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IKE ROSIER \\ LE MOT JUSTE
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As a lawyer and mediator Ike Rosier is always in search of the right words. The words that speak right, that do justice. In French: Le mot juste.
What are these right words? Firm words, confronting - to get ahead. Words of hope - because every ending is also a new beginning. Words for the children, to prevent them from becoming the victim. Words of the law, when there is no more willingness to solve this together. Words that soften painful issues, by naming them. Words that make a joke - for laughter is needed too. Words that are crystal clear, to make clear agreements between all parties, black on white. Creative words, that make possible what seemed impossible. Words that give direction, so you know where you stand. These words, these are the right words. |
Services provided
• Brand Baseline: Le mot juste • Brand Positioning • Copywriting website |
DUTCH WORKBOATS \\ MASTER THE WATERS
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The Dutch are famous for their history with water. For centuries they conquered the oceans seeking trade. They became specialists in boat building. Dutch Workboats jumps on this history. Their boats know how to master the waters. Plus they are Very Dutch: low costs and very efficient in use.
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Services provided
• Brand Baseline: Master the waters • Brand Positioning • Brand Style & logo • Creative strategic direction • Copywriting website |
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AWARD WINNING CAMPAIGN
BAVARIA BEER \\ DUTCH DRESS
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The best ideas usually are very simple. The trick is to find the right insight. In this case: when the Dutch national soccer team plays, half of the supporters are women. But beer brands only focus on men, with silly orange pluche hats and ugly uncomfortable synthetic shirts.
Women want elegance. So, please, Bavaria, give us what we want! And there it was: the very first ever world cup premium for women: the Dutch Dress. Also known as 'het jurkje van Bavaria'. Service provided • Concept & strategy • Campaign Baseline • Design dress: Supertrash |
A success it was:
• Instead of 20.000 dresses, over 200.000 were sold. • Bavaria upped its sales of beer by 60% during the World Cup time period. • Bavaria placed itself as a brand on the international market. • The DutchDress was admitted into the Amsterdam historical museum. • The Dress was responsible for a beer war amongst brands. • Never before was a World Cup premium banned from a stadium. In the press: • Het Parool – 16 juni 2010 Amsterdammers foppen de wereld met DutchDress. • AT5 – 16 juni 2010 Amsterdamse vrouwen achter oranje jurkjes. • AT5 – 15 juli 2010 Bavaria jurkje in Amsterdams Historisch museum. |
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ADELLA LANGDON \\ THE ESSENCE OF PRESENCE
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Adella Langdon is a renowned international trainer and keynote speaker. She trains you to stand your ground and use your voice. You will reach your highest level of presentation. The essence of presence is the question: where are you? Are you fully present, or day dreaming around?
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Services provided
• Brand Baseline: The essence of presence • Brand Positioning • Brand Style • Copywriting website • Creative Strategic Direction |
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INTER COLLEGE BUSINESS SCHOOL \\
VAN TALENT TOT ONDERNEMER
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Inter College Business School is a private business school in Amsterdam. Founded in 1979 by Anton Dreesman, chairman of warehouse Vroom&Dreesman. Since 2000 nothing has changed in their style. Let's say the appearance was a bit... old school.
Time for some change. For a design that make the students and teachers damn proud! |
Services provided
• Brand Baseline: Van talent tot ondernemer • Brand Positioning • Brand Style • Design and development website |
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Get In Touch
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If you want to improve the clarity of your brand, please contact me.
+32 468 26 77 46 allyours@hannahdegroot.com |