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To create a strong brand, you need a clear cut message. Razor sharp, inspiring and true. That speaks from heart to heart. From soul to soul. I create those brands. Based on a cleverly clear message. Based on your essence.

Hannah de Groot

copy & branding


The market is a noisy place. Everyone's got something to offer. Some scream their usp's in your face. Others are quietly waiting for customers. Whether you are loud, timid or something in between - make sure you're heard.  

Now listen.


There is one ultimate way to get your message across, through the chaos of the market. Directly towards the audience you want to reach. It's powerful. It's easy. And it is extremely attractive. 

No need to run around and push your qualities. Stop competing with low prices. Relax with the social media pressure. Your quality is a given. You are a given. And with that, in the most natural way, you sell your products and services to the right people and businesses.  

How? By creating a brand from the essence.  


“Within a very short space of time Hannah and her team made Notorious Hearts more concrete  than an inner city housing complex. 


None of this would have been possible without the Zen stick-like precision and illusion slicing insights of Hannah The Great. 


Not only did she cultivate and refine the brand in such a beautiful and loving way, she also drew out of me the truth of what Notorious Hearts is all about. And in doing so helped me to connect with a deeper purpose hat I could not reach by myself. 


This is not a job for her, she actually 'becomes it' in order to birth it into the world. The truth comes through Hannah in a way that is impossible to ignore, and is so refreshing in today's world.

Steve Corbett
Founder of Notorious Hearts

“Thank you so much for your trust, your dedication, your insights and above all your quality to find and give words to my essence. Working with you and your team was a wonderful and joyful process. Legendary I would say!

Govert Semeijns De Vries Van Doesburgh

Founder of Legendary Teams

Hannah reduces your essence to one sublime sentence that says it all. Working with Hannah is a joy, and an adventure. She knows better than you what you need, and you get more than you asked for.


When it's clear what she needs to do, she works incredibly fast (without clarity she doesn't work)


With her sublime sentences she gives you a basis, and with her vision she gives direction for the future. She gave me a huge boost.”

Elsbeth Tijssen

“Hannah is a genius with great feelers. She knows how to lay a foundation on which we can build further, based on our mission and with a strong brand.”

Henriëtte Tomassen
Founder of Venusian Collective


Or drop by for a cup of coffee:

Laan van Meerdervoort 105
2517 AT The Hague
The Netherlands

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